A signing book can be a fantastic revenue generating tool. These albums are a low-cost way to put a sample of your work into your client’s hands and start the sales process rolling.
Here’s how it typically works (maybe you’ve been working this way too):
- Photographer shoots an engagement session
- Gives photos to clients digitally or…
- Gets a cheap press printed guest album made which works, but doesn’t look great or falls apart eventually, or…
- Engagement images are not used at all & a great marketing opportunity is lost
Here’s how it should work:
- Photographer shoots e-session
- Creates an awesome looking 10-spread signing book album. This album is an opportunity to add value to your clients package. This makes them happy & more likely to spread the word. It is also an opportunity to subtly but distinctly promote your brand to every guest at the wedding.
- Clients are wowed – so are all the guests at the wedding
- Clients move on to purchase full wedding album having seen how nice the albums are and how good their images look when designed and printed professionally
- Photographer is happy
- Clients are happier!
Here’s where we come in:
- Signing books are available as a product category in your Product Builder in lifethreads studio
- Available in a limited selection of sizes and cover materials
- Available at significant discounts (20-30% on avg)
If you’re not already doing so, you should be offering a signing book as part of every wedding package. Guest books are quick & easy to make in lifethreads studio – login & start one today for your next wedding.
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